Friday, April 17, 2009

Rock on project Krazy Kool Kids

In the rock on project i learned a lot of things that have to deal with a lot of real world decisions. Like i leanred how to make a deadline and make sure the work is all correct. I also learned how to work as a team me and my group worked really well together and we all spilt oup the project evenly to make the project the best it could be. Also we learned how to follow orders better becasue now we are in a group not one is a boss and you have to learn how to take orders rather than give them. In this project we applied the marketing mix alot during the Swag part of our project. We made 3 products that would be sold to our public which are a Krazy Kool Kids T-shirt a poster and also a beanie. We Promoted our band by designing concert posters that would be put up on an upcoming concert that we are having. Our target market was the younger generation like the young teens to young adults. This is so becasue of the type of music that we create we are a rap group and the younger generations are the ones who most appreciate our music. We combined the 7-key functions of marketing alot during the project. We hat to price our seats. We came to the conculusion on pricing our seats based on other rap artist who were having concerts and the same time and pretty much just averged it out to come out with our prices. Also since our target market was the younger people we had to design out shirts and products so that they would enjoy wearing our shirts and hats that we created. Also we distributed our tour band all across the USA and especially to certain places where rap is most popular like Houston Tx, Atlanta GA, New Orleans LA, and Detroit MI so we had a stratigey in planning out where and when we were going to make our stops at. Overall without the 7-key functions and knowledge of the marketing mix this project would have been more difficult to accomplish.

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