The Wahoo fish taco video was mostly about how these three brothers started a business from the ground up. They wanted to be able to surf and also be able to pay the bills. So they started a fish taco resturant called Wahoo's. They combined food with extreme sports such as surfing, skatboarding ,and rock climbling. The way they market is by endorsing other events in order to make their business more successful.
Marketing-is the creation and maintenance of satisfying exchange relationships.
Marketing Mix- describes how a business blends the four marketing elements- product, distribution, price, and promotion.
Wahoo's blends the 4p's of product, price, distribution(place), and promotion by having their own set of rules. They have inserted their own 10 second rule to satisfy the customer. Their prices are low because they are marketing to the 18-24 year old age group and make it more affordable to them. They promote their business by promoting other extreme sports events which overall promotes them.
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